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08.28.08 Free Secondary Ticketing On Live Stub  By
Bruce Houghton
The internet has created an expectation of free - from music and movies via P2P to Google's latest application or service. Free, however, did not extend to the re-sale of concert tickets; the so called secondary ticket market. Sites like StubHub tacked on as much as 20% for the privilege of reselling your extra seats.  LiveStub.com's goal is to change ticket resales with a free online service that also makes the transaction more transparent; and Morten Lund, the Dane whose early investment helped propel Skype, is putting his financial muscle behind it.
 The success of a site like this comes with increased usage which thus far is light in some locales, but the potential is huge given the value that the sites functionality the site delivers. And how long will it be before some smart artist (are you reading this Trent?) eschews kickbacks, pleases fans and makes LiveStub the exclusive official reseller, The site's features include:• Cost: Sellers list their tickets quickly at no cost. • Transparency: Tools to ensure that sellers list their tickets at the best prices. • Functionality: Buyers can quickly find the best tickets at the best prices • Communication: Provide buyers with the best tools to connect with sellers directly.
Plus: The site's geo-location feature tracks each user's IP address to tailor each visit for that specific user, as well as remember preferences and recent searches for future use. Using a formula based on the number of searches, number of tickets posted, and number of user inquiries, LiveStub can determine the most popular events in each user's area, making the site a resource for people to find out what events are coming. A feature that will save buyers time and money is LiveStub's LivePrice/Ticket Evaluator, which allows users to find out what their tickets are actually worth on the secondary market. Comments About the Author: Bruce Houghton is a 25 year music industry veteran who owns booking agency Skyline Music and the tour marketing company Skyline Innovations. http://www.hypebot.com |
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