01.21.10

Rick Klau Goes In depth On Google Blogger

By Jim Tobin

I had a chance to be on a panel at Internet Summit '09 with several interesting folks, among them Rick Klau, the Business Product Manager for Blogger at Google.

My very first blog, Life is Marketing, was a Blogger blog, but I had to wonder how Blogger was faring in an era of microblogging (like Twitter), location-based services (like FourSquare) and mini-blog services (like Posterous and Tumblr). And since Rick works for Google, I had to ask him exactly where Google Wave is going to take us. Take a look:


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I was a bit surprised that Blogger is doing so well, but Rick wasn't the only one to indicate that blogging generally is not suffering from any sort of fall-off.  Richard Jalichandra, the CEO of Technorati, shared a number of stats that aligned with Rick's in terms of blog use increasing. And I admire the overall plan to release Google Wave and let the world take it and use it as they will.

And you? Still blogging, or have you switched to mini-blogging? Or are you one of those folks I'm seeing who tried that and are back to regular blogging?

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About the Author:
Jim Tobin is president of Ignite Social Media, one of the nation's first dedicated social media agencies. With years of experience of marketing and public relations, Jim formed Ignite out of the need for businesses to better communicate with their customers through social media. Visit Ignite Social Media


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