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February 25, 2010
Using Twitter For A Good Cause
By Olivia Hayes
Recently, using social media for charities and non-profits has been the conversation topic du jor, due in no small part to the massively successful text donation campaign for Haiti implemented by The Red Cross. Social media for non-profits and causes has been steadily evolving in both effective and creative ways because social channels are a natural way to disseminate information. Which is why TwitCause makes so much sense.

TwitCause, the brainchild of Experience Project, is a concept that builds on the idea that people are more willing to spread the word about good causes. You begin by following TwitCause on Twitter, and each Thursday they choose a new cause to tweet about. The included link sends you to a page where you can donate to the cause via PayPal, or you can choose to help... Continue Reading
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