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May 26, 2011
Color Has "Real Time" Social Camera Competition: CoolIris LiveShare
By Robert Scoble
One thing that caught my eye (beyond its $41 million in funding) about Color was its "social camera" capabilities. What do I mean by that?

Well, if you use Color, aim it at me in a room, it'll add my name to your phone. How did it do that? Through the use of all the sensors to figure out we were in the same room, and you were taking a picture of me.

That's pretty cool, when it works, but I think Color was pitched wrong.

What do I mean by that?

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