Search, Plus Your World




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January 12, 2012
3 Ways Google is Integrating Google Plus Into Results
By Lisa Braziel
Yesterday Google announced some significant changes to its search engine in an attempt to move it from a search engine that "understands not only content, but personal relationships". In a blog post entitled, "Search, Plus Your World", Google outlined 3 changes they are making in order to make the search engine more social. Overall, the move is an attempt for the search engine to expand past only helping users discover results from the overall web, but also help users search the things they or their friends have shared (on Google Plus and Picasa, that is). Below is a snapshot of these changes, as well as the marketing implications.

Google Personal Results

In an effort to make results more personal to a user, Google will now integrate Google+ and Picasa content into the search results. This means users will now see Google+ posts and images that they've posted and those their friends have posted when they are searching for something. The green arrow below shows how users will be able to toggle between this new view and the old view, however this new "Search Plus Your World" view, is likely to be default for most users..

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