Archives

Hitwise Internet Usage Trends Widget

By Manoj Jasra
Expert Author
Article Date: 2007-08-16

Hitwise, announced the launch of a new Hitwise Widget featuring online usage trends from Hitwise To Go, an RSS-based service that provides statistics on online usage behavior for the US, UK and Asia Pacific markets.



This is the first release of a series of widgets designed to make it easy for marketers, academics, the press and digital enthusiasts to have access to the latest insights into online consumer usage.

The Hitwise To Go Widgets can be downloaded at:

US: http://www.hitwise.com/resources/hitwise-widget.php

UK: http://www.hitwise.co.uk/resources/hitwise-widget.php

Asia Pacific: http://www.hitwise.com.au/resources/hitwise-widget.php

The Hitwise To Go Widget is available on the Yahoo Widget platform which runs on both Mac and PC platforms. The widget will soon to be available on Google Gadget and Yourminis platforms.

A widget is typically a download application to a desktop that provides easy access to frequently used functions or provides some visual content of any kind, such as news, weather or maps. In this case, the Hitwise To Go widget allows users to view the latest in online trends.

"Releasing our data via desktop widgets makes it easy for digital enthusiasts to stay informed about key online trends as they happen. They also serve as a gateway to access a full archive of online statistics and other publicly available Hitwise data sources such as the Hitwise Analyst Blogs and our Data Center." said Tessa Court, chief marketing officer for Hitwise.

Hitwise To Go data covers a range of timely industry topics such as the growth of newly launched websites, recent search trends, the effect of web 2.0 technologies on specific industries, and popular websites amongst specific demographics and social group segments. Hitwise To Go data is based on how more than 25 million Internet users (10M in the US), search and interact with more than 1 million websites each day.

Comments
About the Author:
Manoj Jasra is a well respected search marketing veteran having been in the industry since 2002. Manoj currently serves as a Sr. Analyst on the web solutions team at Shaw Communications Inc. Manoj's role primarily consists of providing SEO/PPC and Web Analytics strategies in addition to business insight on Shaw's web properties. Previously, Manoj held the role of Director of Technology at Enquiro Search Solutions where he oversaw Enquiro's product development for search marketing solutions and acted as the lead on both SEO Training and Enquiro's Web Analytics approach. Check out Manoj's well read blog, Web Analytics World, which focuses on his insight in Search Marketing, Mobile, Technology and of course, Web Analytics. You can contact Manoj at manoj.jasra@gmail.com