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Geotargeting With Google's Webmaster Tools
By Manoj Jasra Expert Author
Article Date: 2008-04-24
Below, Analyst Susan Moskwa explains how to leverage Google's Webmaster tools in order to specify your website's target region.
How do I use the geographic target tool to specify my site's target audience?
If your site targets users in a particular geographic location, you can use our geographic target tool to provide us with information that will help us determine how your site appears in our country-specific search results, and also improve our search results for geographic queries. This data supplements our existing information, and setting a geographic target won't impact your appearance in search results unless a user uses Advanced Search to limit the scope of the search to a certain country.
To set a geographic target:
- Sign into Google Webmaster Tools with your Google Account.
- Click the URL for the site you want.
- Click Tools, and then click Set geographic target.
- Select Associate a geographic location with this site.
- Select the geographic information that applies to your site's target audience, and click Save.
About the Author:
Manoj Jasra is a well respected search marketing veteran having been in the industry since 2002. Manoj currently serves as a Sr. Analyst on the web solutions team at Shaw Communications Inc. Manoj's role primarily consists of providing SEO/PPC and Web Analytics strategies in addition to business insight on Shaw's web properties. Previously, Manoj held the role of Director of Technology at Enquiro Search Solutions where he oversaw Enquiro's product development for search marketing solutions and acted as the lead on both SEO Training and Enquiro's Web Analytics approach. Check out Manoj's well read blog, Web Analytics World, which focuses on his insight in Search Marketing, Mobile, Technology and of course, Web Analytics. You can contact Manoj at manoj.jasra@gmail.com