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ClickTale Launches Form Analytics
By Manoj Jasra Expert Author
Article Date: 2008-06-19
ClickTale has just launched a new analytics product called Form Analytics. Form Analytics reveals how visitors interact with online forms and provides recommendations that can increase form completion rates and shopping cart conversions.
Form Analytics exposes the friction points inside your forms that can cause visitors to become frustrated and leave by identifying: - Which fields take the longest to complete
- Which fields are left blank and may be superfluous
- How often errors occur that force visitors to refill a field
ClickTale also uploaded two new movies to their site which explains some of their other web analytics tools:
- The first movie is a general overview of ClickTale: http://www.clicktale.com/screencasts/Overview/
- The second movie describes our Scrolling Heatmaps in detail: http://www.clicktale.com/screencasts/Scrolling/
Blanks Report
The Blanks Report displays a chart of how frequently visitors leave fields empty when submitting the form
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About the Author:
Manoj Jasra is a well respected search marketing veteran having been in the industry since 2002. Manoj currently serves as a Sr. Analyst on the web solutions team at Shaw Communications Inc. Manoj's role primarily consists of providing SEO/PPC and Web Analytics strategies in addition to business insight on Shaw's web properties. Previously, Manoj held the role of Director of Technology at Enquiro Search Solutions where he oversaw Enquiro's product development for search marketing solutions and acted as the lead on both SEO Training and Enquiro's Web Analytics approach. Check out Manoj's well read blog, Web Analytics World, which focuses on his insight in Search Marketing, Mobile, Technology and of course, Web Analytics. You can contact Manoj at manoj.jasra@gmail.com